SEO Essentials: Link Building


One of the most crucial factors in optimizing your website for search engines, is the building of valuable links.

When Google’s search algorithms index a site, they instantaneously compute the number of Web sites that link to your own site, and they calculate the value of each link respectively.  This process is automatically performed literally millions of times each day.  Search Engines believe that calculating links and taking into account such things as what each link says, along with the overall quality of the websites they come from, is an effective method of determining a sites presence or authority.  Google ranks Web sites based on how prominent and dominant they are in their respective fields or markets.  The absolute foundation of the Google search engine is to determine authority of sites, and to deliver the consumer the most relevant results.

Basically, the more quality Web sites that link to your site, the better you will do in Google’s organic results.

On the other hand, if you obtain only a few links, you will most certainly need to improve your presence in the eyes of Google.  In order to optimize your site, you must learn how to effectively build links to your Web site so that the search engines will determine your site as an authority and rank it accordingly.

The very first step in effectively building links is to evaluate your existing competition.

Whatever is working for your strongest competitors, can definitely work for you as well.  In the beginning stages of link-building, your sights should be set on building a foundation for an effective Denver search engine optimization business plan.  Seriously take a look at your competition and evaluate them so you know how to best spend the time necessary to rank higher and build up a strong Internet presence in your market.

Remember that not all links are created equally, so you should evaluate the quality of each potential link partner.

By analyzing several link-quality factors, you can effectively decide which links to focus on.  The analyzation of link quality will most certainly help give you direction in you Internet marketing plans.  By directing your attention to more quality links, you are more likely to be recognized by major search engines as a contributor of quality subject matter and content.  You can save yourself a lot of time if you pursue the process of building quality links as opposed to a large quantity of links.  You do not need thousands of links all over the Web to rank well with search engines.  For optimal success, you should approach link building from the standpoint of quality over quantity.

Article Marketing Works If You Follow These Tips


Article marketing may seem easy at first. It might be pretty hard to see how difficult it can be to write an article for directory submission. Give it a try and you may find that it is harder than you first thought. This article will help you market your articles.

To generate many short , to-the-point ideas for your article, utilize a list of bullet points.

The bullet-point list can be read quickly and helps your readers stay focused on your article. The bullet points will help to increase variation among your ideas and make them seem more unique. This can help grab your reader’s attention, which is optimal in article marketing.

Never submit articles that have not been checked for spelling and grammar errors.

Directories will not accept your articles if they are full of grammar issues. Even if you do manage to get it accepted, the readers won’t give you any credit as an authority if it is poorly written. If your writing is not good, hire a freelance writer for important work until you have improved your writing skills enough to do it yourself.

Cultivate a writing style that is uniquely your own.

You need these articles to highlight what your personality is like so that the people reading will know more about you. If you don’t sound unique, you will lose credibility and your readers may not trust you.

To succeed with article marketing, you must always serve your readers.

For instance, create pieces centered around information they are interested in. Make the happiness of your readers your number one priority and you cannot go wrong.

Besides submitting your articles to directories, make sure you submit them to blog networks.

Blogging is very popular and a good blog can drive major traffic to a site. Additionally, make sure that you stay as detail-oriented as possible with your writing.

Do some research about the sites you submit your articles to.

Know their rules for accepting articles and take advantage of any tutorials that are offered. Most sites will have all the info you need to put together a great article; you simply need to take a moment to discover this knowledge.

Invest a bit of yourself into the articles you write.

When you do, you’ll have an article that is much more appealing to readers. Let your honest, individual style express itself in your articles. Readers appreciate your effort and will come back more often.

One of the most important parts of articles is the title.

Give your articles punchy and pithy titles. Try to imagine titles that grab a reader’s attention immediately. Pick one that builds curiosity and intrigue, as these will gain more recognition. Model your titles after those article whose titles have grabbed your attention.

If you are getting back links with your article marketing, you still have to concentrate on high-quality content. If you have quality content, you can get more backlinks and referrals from your articles. It’s the best of both worlds.

Your articles will be more successful as more people are exposed to them.

target-marketHowever, you don’t have to write to the whole population. Which would you prefer? Twenty people who are interested in what you have to say or millions of people with absolutely no interest in your offering. Remember your target market.

If you want to build a following, write useful and interesting content on a regular basis.

Draw the reader in by keeping a conversational tone. Even with a highly technical topic, it is important to write in a way that anyone can grasp the concepts. If your readers don’t like or understand your article, they probably won’t come back to your site.

It can be fun writing articles, and it can attract people that wish to buy products from you. Use the information you’ve been given to interest readers and encourage buyers. Once you have a handle on the process, the sky is the limit!

3 Effective Techniques For Simplifying Your Designs


As a designer you want to show the world, and more importantly your client, what you can do.

You want to impress them and show your skills because impressing a client can lead to the possibility not only of having that client come back to you, but also that your impressed client will refer others to you.

Unfortunately, when you are strapped down with the need to pull out everything you know from your bag of tricks on one particular assignment, you tend to end up with a big mess on your hands.

In other words, your design is left looking cluttered and also highly unappealing. Luckily there are ways around this and the first way is to simplify your design.

Here are three effective ways to trim the fat off your projects while still keeping to your vision.

One of the first things that you will want to do when approaching a project is find your focus. This goes for most things in life, not just design. Once you find the focus, or main point, in your design you can essentially lock down what you need to do. In other words, you are keeping yourself from going all over the board.

Think of it in the same way that a photographer does when taking a photo. When you set up your shot you usually know what it is that you want to shoot, so you have a focus established. If you are somewhere around, let’s say wildlife, you have a larger spectrum of subjects to shoot than you usually would if you were doing portrait photography, but in this case you just have a slightly broader focus i.e. wildlife.

Despite the fact that we as humans are able to process several things at once, we prefer to have just one thing to give our undivided attention to and this is the way you should treat your designs.

Not having a focus can cause you as a designer to inadvertently create a busy workspace that is hard to discern. If you are unsure of what your main focus should be, consider creating some form of list or diagram to try to break down what it is you are trying to showcase within your project. This will not only pinpoint your focus, but it will also allow you to design around your focus easily so that you can execute your design to the best of your abilities.

Just like you don’t want to have too many key elements to focus on, you don’t want to have too many elements going all different ways across your design.

Reducing clutter, or rather reducing the number of elements you choose to work with, is a quick way to significantly simplify your designs. Basically you want to steer on the side of minimalism but note that you don’t necessarily have to make a minimalist design.

Deciding on the focus of your design factors in the elements you will want and need to use. Careful consideration needs to be given when deciding what factors should stay or go, and this may require several drafts of your design.

You might even be required to get rid of things that you are in love with but as Stephen King said

“kill your darlings, kill your darlings, even when it breaks your egocentric little scribbler’s heart, kill your darlings”.

Simplifying your color palette will make it easier for you to complement elements as well, as it will make your design more balanced and harmonious. The same goes for your typefaces: you should avoid the use of multiple typefaces in one project in order to prevent your design from looking overly cluttered.



Whether your design project is for print or web one thing you definitely need to do is create a hierarchy within your design. As I noted before, humans can process multiple things at once but they don’t like over stimulating their brains, especially when they want to enjoy what it is that they are seeing. Setting up a visual hierarchy will allow you as the designer to guide the eye of the viewer to where you want it to go and in what order.

Focusing on scale within your hierarchy is a perfect way to establish balance and alignment between your elements. With the help of color and spacing, it will allow the user to identify the relative importance of each element. Do not forget to use negative space when creating your hierarchy as this can help make your focal points stand out.

Focal points should always be larger than other subsequent elements. They should also be placed where the eye is more likely to go first: in most cases this happens to be at the center. An implementation of hierarchy of scale does not mean that your design has to be linear, however. You can get innovative with placement and spacing, just keep it consistent and remember to lead the eye.

Though as a graphic designer you want to flex your creative design muscles, it isn’t always necessary. Often, simple is better.

You shouldn’t have to pile on everything just to get the message across. If you can produce an effective result using as few elements as possible, then you have created an successful design while understanding the power of simplification.

Remember when working on your project to find yourself a focal point, reduce the amount of elements and to establish some form of hierarchy to keep your project from being cluttered.